If you’re one of the 1.1 billion people using TikTok at the moment then you have probably heard an unusual Russian rap song in the background of videos accompanied by random teenagers dancing in a circle with their arms crossed.
The almost eclectic vocals supported by a very heavy bassline is only the 6th release of Moscow rapper Kostromin, entitled моя голова винтом (My head is screwed).
Many people, Russian’s included, have probably never heard of Kostromin, and little is known of the Muscovite due to his recent entrance to the scene. Despite seemingly only beginning his music career in the early part of 2020, ‘My head is screwed’ – which itself was only released on 2nd February of this year – has become an instant hit thanks to TikTok. The app is famous for popularising artists through the usage of their songs in the backgrounds of users’ videos.
The song itself is actually quite depressing, delving into the subject of toxic relationships. The lyrics tell a story of the singer believing his girlfriend has been unfaithful, which is screwing with his head. He even addresses the listener in the bridge of the rap telling them to always “be careful” – a warning that love never lasts. The lyrics are akin to many depressing heartbreak ballads, but it’s the delivery which has caught the attention of listeners from across the world.
The chorus features a deep echoey style of rap similar to other popular Russian rappers such as Miyagi and Endspiel, however it is interwoven and ad libbed with Kostromin’s higher octave singing which certainly makes it stand out against others in the Russian new school rap scene. This particular scene has recently become saturated with young Russian’s attempting to imitate their American counterparts, going too heavy on the autotune over trap-hop beats and talking about their bitches and money. Minus the lyrical content, ‘My head is screwed’ is no different.
One of the main questions on everyone’s lips is: How did this Russian rap song from a barely known artist become so popular on TikTok? Unfortunately, we at KollektivMSK still don’t have an answer to this. That being said, we will be carefully looking out for Kostromin’s next steps following the success of ‘My head is screwed’, or whether it will just be a one hit wonder that dies out, as often does on apps like TikTok.