Operating primarily out of a Moscow squat housing artists, performers and creatives, Paradiz represents the bohemian undercurrent of Russia’s streetwear scene. Through references to underground art from the Soviet era to the present, the brand delves into Russia’s past to explore the concept of a new future for the country.
Designed and produced exclusively in the Russian capital, Paradiz’s clothing boasts a proudly local character. From Soviet comic books to supermarket magnate Sergei Galitsky, it draws upon diverse and unconventional sources for inspiration, resulting in memorable designs filled with references to Russian pop culture.
The brand’s vision is most clearly expressed in its New Future collection, which pays homage to the actors, designers and musicians shaping contemporary Russia, available at Kollektiv.